The goal for creating product design guidelines for your brand guide is creating a cohesive brand language for your complete product portfolio. We’ve selected the top elements your brand guide should have.
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Translating your core brand value into understandable product design features should be the main focus of you and your company. And we see a lot of companies where the product is an afterthought in their (re-) branding process, or worse, not even mentioned. But if you had to explain why you love a certain brand, where would you start? You would start with the product.
More and more consumer electronics are becoming connected. To prevent your end user from getting lost somewhere in between the intangible digital world and your physical product, it is important to apply an overarching user experience (UX) perspective. A quick look into my world as a User Experience & Product Designer at SLIMDESIGN and some of the tools that we like to use!
We want to congratulate our friends at Rocean on joining the Pentair Family. It is great to be a part of this journey together with you. Another step towards reducing the amount of single-use plastic bottles worldwide. Keep up the good work, Keep on innovating and keep on being the future of water.
Zepcam’s cameras have proven to be user friendly, robust and trustworthy, amongst many other positive things.
Kickstart your project and analyze all the important aspects. Within two weeks we create all the insights needed to make well well-informed decisions (and start-ups can use the information to create a convincing business plan or pitch deck).
The design brief is the foundation of any project. A good design brief saves development time, mitigates risk, and reduces costs. It clarifies the requirements, roadmap, and goals of your project and is beneficial for communication between your design agency and manufacturers/suppliers.
For small start-ups and entrepreneurs bringing a product to market can be a daunting and complicated endeavor, but it doesn’t need to be. Here we give tips and advice.
We see that some talented students have trouble presenting themselves and their work. Therefore we created this post to share our tips and preferences. We hope that this information will help you to get accepted into our studio. (or somewhere else… 😉
Not all our clients know that there are several different ways to develop your product and bring it to market. In the majority of cases, there are already similar products on the market. If the manufacturer is located in Asia, they are...
Many clients struggle with the question of what they need to do in order to protect intellectual property (IP). To provide some useful insights we have created this article, including tips, links, and example documents.Disclaimer:...
In August, our design team visited Qingdao, China. During the visit, we conducted interviews with a number of modern Chinese mothers. The goal was to gain an understanding of the positives and negatives associated with a product used by working Chinese Mothers. All...
Crowdfunding is becoming an increasingly popular way for creators to raise money and start businesses. There are of course a lot of upsides to using crowdfunding sites such as Kickstarter and Indiegogo but what is often overlooked are...
Starting a crowdfunding campaign on platforms like Kickstarter and Indiegogo have proven to be a fruitful way for start-ups to gather funds for concepts. However, high profile failures draw a lot of attention in the crowdfunding world
New ballpoint pen design for Monami Monami has a long-lasting history as Korea’s leading manufacturer of stationery products and office supplies. Their basic ballpoint pen, named ‘153’ has continuously been on sale since 1963, with over 3.3 billion units...
Circa funded on Kickstarter We are pleased to inform you that Circa smart alarm clock has recently raised €117,056 on Kickstarter. To make this project a reality, SLIMDESIGN is engineering the project for production. If you missed the Kickstarter, You're now able...
We had a great discussion at the Association of Dutch Designers (BNO) for the 20X Event about the future of Industrial Design. One of the discussions was about globalisation; Is the difference in product design languages becoming smaller? Does it change because the...
Panasonic Nubo Cam winner in consumer test! Panasonic Nubo Cam winner in consumer test by Smarthome Magazine. They compared seven IP cameras and the one that scored the best was the Nubo Cam, designed by SLIMDESIGN. They appreciated the excellent images, extended...
Mobile World Congress 2017 What will we remember of this year’s fair? Please find our selection of interesting announcements. Withings becoming Nokia One of the first things that drew our attention, is the re-branding of the Withing products to Nokia. Indeed,...
Introduction New Zepcam T2 body camera designed by SLIMDESIGN At the Enforced Tac security expo in Germany, Zepcam introduced their new Zepcam T2 body camera. With this Rec only model, Zepcam continues to expand their range for the body-worn camera...
Leonardo da Vinci: Brilliant design-engineer avant la lettre Yesterday we saw an exhibition about the great Leonardo. It is amazing to see what da Vinci created five centuries ago. The exhibition shows many mechanical and technical projects. Leonardo da Vinci had a...
We are pleased with the new cooperation with ZYXEL. They have asked us to give our vision on the quickly changing networking environment. For more information www.zyxel.com.
Circuinvest’s flexible meeting room system is featured in the ArchitectNL. SLIMDESIGN developed the smart (tool-less) fixation method. It makes it possible to set up the room in a very short time, change panels and move the whole room when...
Zepcam continues to innovate and lead the body worn camera market. We are honored they asked us again, to help achieve their new ambitious goals.
Fujitsu Japan selected SLIMDESIGN to help develop a new range of products. We had a great time working with the designers of Fujitsu.
We will attend the Dare Festival 2016 in Antwerp on 26th of August. Wouter Konings will give a talk about Consumer Product Design, the difference in developing for small, medium and large production quantities.
The smart doorbell design enables users to connect their doorbell to their phone. This project is a good example of how we introduce a lean start-up approach in established companies.
Wouter Konings was asked to lead a team of engineers with the task to reduce the production costs of the low-end shaver without sacrificing quality.
The Circa alarm clock uses a breathing assistant and soothing sounds to help you fall asleep. The included sleep sensor placed under your mattress helps you wake up at just the right moment.
We optimized the overall usability and logistics through a reduction in volume (frame and fabric backing), improved handling (dedicated flight cases), reduced set-up time (tool-less assembly), and increased flexibility (integrated graphics).
The first version was very successful (a 1 km wall was produced and used over a period of 7 years). When Nike changed its store identity, Nike commissioned us to upgrade the system to fit the new store design.
Train & Track is a reliable and maintenance-free tracking solution that can educate children about a variety of dangers in and out side of the house. A soft fabric strap wraps around the child’s wrist making it comfortable for the child.
In a longlasting partnership, we successfully implemented the design language into a wide range of products and supported their product development and implementation.
SLIMTIME is a minimalist clock that embodies many of our design values.
For Roccat we designed a concept for a gaming mouse that reflects ergonomics, great gaming experience and fits the Roccat product-line.
South Korean stationery products manufacturer Monami commissioned us to conduct innovation strategy research on their ballpoint pens.
Tools were essential to the development of humans. Augmented reality is no exception to this. We believe that current hand gestures and controllers are not ideal in the work environment.
The result of the body camera development is a rugged, compact and lightweight camera that is capable of filming day and night. It enables individuals, for instance working in law enforcement or the public transport industry, to record important events. The product is now used worldwide by multiple organizations such as for example the Dutch national police.
Our tracker is encapsulated inside the aluminum seat post tube and offers up to 10 years of autonomy. This is achieved by reducing the number of location update intervals and using the movement of the bicycle as the update trigger. The system uses an app to notify users of their bike’s location.
With our help Panasonic was the first to launch a 4G security camera. They were very pleased with the final design. The product launch was a big success, and SLIMDESIGN was asked to develop the camera further and to support the production.
Fujitsu’s wanted a clear project vision for their laptop. They were looking for opportunities to add value in terms of new features, design aesthetic and engineering solutions.
BAGTAG’s luggage tag required a long-lasting battery and the ability to mount to a variety of bag types. It also had to be compatible with airport scan systems and withstand heavy impacts during loading.
MSI, a leading computer hardware company from Taiwan asked us to support their development of a 360 camera. It required close cooperation with their electronic, software, and mechanical engineering departments.
Startup Prometheus wanted to validate their idea, raise money from investors, and possibly attract interests through exhibiting on fairs. We were asked to support them with their investor pitch deck and maximize the outcome on their limited budget.
Wouter has been asked to be a mentor and give advice to start-ups on how to develop their hardware efficiently by start-up accelerator Rockstart (one of the biggest in Amsterdam).
Panasonic is nominated twice for the GSMA Global World Awards. The ceremony will take place during the Mobile World Congress in Barcelona.
The New Event Merchandising System 02 (NEMS 02) pilot was a big success during the annual Nike sales meeting in Orlando. With some minor adjustments, we can start the full production in China.
MSI (computer manufacturer from Taiwan) has asked us to develop a new range of products. We are happy with this new cooperation, and look forward to working together!
We have won the international pitch for Nike Retail System. For the second time! We are contracted to design and produce the new retail system. For more information see our first model NEMS I.