<- Previous project

Nike

Nike

We optimized the overall usability and logistics through a reduction in volume (frame and fabric backing), improved handling (dedicated flight cases), reduced set-up time (tool-less assembly), and increased flexibility (integrated graphics).
The first version was very successful (a 1 km wall was produced and used over a period of 7 years). When Nike changed its store identity, Nike commissioned us to upgrade the system to fit the new store design.

Next project ->

Police Body Cam

Police Body Cam

The result of the body camera development is a rugged, compact and lightweight camera that is capable of filming day and night. It enables individuals, for instance working in law enforcement or the public transport industry, to record important events. The product is now used worldwide by multiple organizations such as for example the Dutch national police.

      

 

Strategy and Product Design

Haier is one of the top-selling appliances and white good companies and one of the biggest in China. We helped them with the strategy and design for a new type of product aimed at the Chinees market.

Challenge

 

For this project, we did extensive user research in China. Through this research, we explored the use-cases, pains and gains, and possible opportunities. The unique insights were the bases of the product design. 

Approach

 

Our Chinese interpreter arranged all the participants and we were privileged to be invited into their homes. The interview and feedback on our ideas gave very valuable input. 

Result

 

We delivered visualizations and 1:1 cosmetic prototypes. The 3D files we used by Haier’s engineering department to materialize the concepts.

      

 

Want to learn how our design process benefits large companies?

R & D Support

 
We know how bureaucracy and protocol can kill corporate innovation. We provide a lean and start-up orientated approach by supporting your in-house team or working independently. From an idea to cosmetic and functional prototypes in 3 months.

Free Design Consultation

 
We offer a free design consultation to discuss your project specifics, potential obstacles and provide advice on the possible routes to take your product to market.