Oppo announced a slim optical zoom lens for their next mobile phone. Optical zoom changes the focal length between the lens and the optical sensor. normally this distance makes the product thicker. Oppo uses a prism to create a 90-degree angle like in a periscope. This technique to make the products slimmer was already used in the 360 camera’s like Ricoh https://theta360.com/en/ But Oppo was able to put it in a 5.7mm thick package and add optical zoom. We are looking forward to seeing and testing it when it comes to the market.
The goal for creating product design guidelines for your brand guide is creating a cohesive brand language for your complete product portfolio. We’ve selected the top elements your brand guide should have.