Partnership with TU Delft

by Robert Blaauboer | SLIMDESIGN | Last updated : Jul 9, 2020

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We created an anthropomorphic design & development tool in collaboration with the Delft University of Technology Faculty of Industrial Design Engineering: the 3D Human model. A free student version, based in DINED data, will soon be available on the TU Delft student portal. https://dined.nl//ergonomics/3d.html

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Plan Meeting

How to create product design guidelines for your brand guide

The goal for creating product design guidelines for your brand guide is creating a cohesive brand language for your complete product portfolio. We’ve selected the top elements your brand guide should have.

The value of product design in branding, and why you should be doing it different

Translating your core brand value into understandable product design features should be the main focus of you and your company. And we see a lot of companies where the product is an afterthought in their (re-) branding process, or worse, not even mentioned. But if you had to explain why you love a certain brand, where would you start? You would start with the product.