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The New Event Merchandising System 02 (NEMS 02) pilot was a big success during the annual Nike sales meeting in Orlando. With some minor adjustments, we can start the full production in China.
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The goal for creating product design guidelines for your brand guide is creating a cohesive brand language for your complete product portfolio. We’ve selected the top elements your brand guide should have.
Translating your core brand value into understandable product design features should be the main focus of you and your company. And we see a lot of companies where the product is an afterthought in their (re-) branding process, or worse, not even mentioned. But if you had to explain why you love a certain brand, where would you start? You would start with the product.