In August, our design team visited Qingdao, China. During the visit, we conducted interviews with a number of modern Chinese mothers. The goal was to gain an understanding of the positives and negatives associated with a product used by working Chinese Mothers.
All mothers were asked to undertake an assignment before the in-depth interview was conducted. They were asked to collect pictures that showed their daily use of the product. During the interview, these images were used as a tool to explain their stories and how they interacted with the product.
It was an inspirational and insightful visit. The results will be used during the Analysis phase of the project. We want to thank all the mothers for their cooperation. Xièxiè!